Celtro Opens Latin American Headquarters

Nokia veteran Daniel Martinez appointed GM of Celtro de Mexico

(Tel Aviv, Israel) March, 2007 – Celtro, a pioneer and leading global supplier of cellular backhaul switching solutions, today announced the opening of Celtro de Mexico, the company's Latin American headquarters. The new office will handle Celtro's significant Latin American installed base, and spearhead the company’s strategic push into Latin American markets.

"Celtro regards the Latin American market as strategic in importance, especially in light of the fast subscriber base growth in the region, and the anticipated rollout of 3G networks," noted Ron Zor, CEO of Celtro.  "Celtro has already made notable inroads into Latin America, and our offices there will better serve our existing customers, while simultaneously bringing us closer to emerging opportunities in the region," he concluded.

Mr. Daniel Martinez, formerly of Nokia, had been named General Manager of the new subsidiary, and will report directly to Mr. Jorge Braslaver, Director of Sales, Latin America, Spain and Portugal. With over 15 years in the Latin American telco arena, Mr. Martinez brings to Celtro rich experience in both sales and management. Prior to joining the Celtro team, he was an Account Director for Nokia, running a team that handled key products and strategic accounts for that company's network products. Before this, Daniel was Director of Sales for Tellabs, handling accounts for tier-1 providers like America Movil, Telefonica Moviles Mexico, and Nextel Mexico.

"Celtro strongly believes in a global strategy implemented on the local level," said Benny Glazer, Executive Vice President of Worldwide Sales at Celtro. "Nothing can replace experienced players on the ground in local markets, and we are confident that the highly-motivated team Daniel Martinez is putting together will help us strengthen our position in this key region," he continued.

"Daniel is exactly the type of industry figure that a company like Celtro needs in such a sensitive and lucrative market," added Jorge Braslaver. "We look forward to many years of growth with Daniel at the helm of our new office," he said.

About Celtro

Celtro provides innovative cellular backhaul switching solutions for mobile operators worldwide that improve service delivery and increase network efficiency. Celtro's solutions help providers increase revenues and improve customer satisfaction, while lowering capital and operational expenses.  

Focusing solely on the cellular backhaul, Celtro is the fastest growing provider of cellular access switching solutions. The company's patented DynaMate technology enables the creation of converged 2G/3G networks that accommodate HSPA rollout and allow for smooth migration to future All-IP RAN technologies. 

Celtro has commercially deployed its cellular backhaul switching products with leading mobile operators, currently servicing more than 250 million subscribers in Europe, Africa and Latin America. For more information see www.celtro.com.

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Contact:

Oliver Chapman

AxiCom UK

Direct: +44 (0)20 8392 4061

Mobile: +44 (0)7713404 571

Contact:

Debbie Lanyi

Director of Marketing

Celtro Ltd.

Direct:  +972-3-9206521

debbie.lanyi@celtro.com